A "Bulldog in Sunglasses"

The all-new Nissan Cube builds on the existing DNA characterised by its non-traditional design, with an improved stance and an added sense of dynamic movement. With Cube's long wheelbase relative to its overall length (a 2530mm wheelbase against a 3980mm overall length) and wide track, the wheels, in effect, are pushed out to each corner - providing exceptional space utilisation and a confident-looking stance that is described as a "bulldog in sunglasses."

"The designers, engineers and planners' effort and passion in creating the next generation Nissan Cube was unheard of - perhaps only exceeded in recent memory by that of the Nissan GT-R development team," explains Pierre Loing, Nissan's European Vice President for Product Planning. "They were constantly drawing, cartooning, adding thoughts and ideas, which is how the image of the bulldog emerged and evolved. This was not a traditional development process."

Along with its stance, the "incognito canine" look is aided by the wide headlights and grille treatment, the small but substantial body proportions and the short "tail" section. In the rear, the bar-type taillights reinforce the wide, anchored feel. The Cube's creators also sought to maintain a sense of "pure design," reducing the number of character lines to give simplicity and freshness to the styling.

Another unique aspect of the Cube's exterior is the greenhouse. The A-pillars are positioned far outward and relatively upright, giving a wider range of forward visibility. The front door windows utilize a "photo frame" design patterned after a personal photo frame, while the asymmetrical wraparound side/rear window creates enhanced rear diagonal visibility for lane changes and reverse parking.

"This 'geometric circle shape in the square' rear window is Cube's signature," said Loing. "Though there are D-pillars on both sides of the Nissan Cube, the visual effect of the narrower passenger-side pillar is quite remarkable in the overall appearance, a look aided by the asymmetrical back door."

Unlike typical top-hinged or clamshell-style utility rear doors, Nissan Cube features an easy-access refrigerator-style opening, which makes it possible to open or close it even if parked tight against other cars in parallel parking spaces or when backed in against a wall or other obstacle.

The Nissan Cube is available in several eye-catching colours, with evocative names like Witty Military, White Pearl, Sea Turquoise and Bitter Chocolate.

And that's not all. Customers will be able to personalise their Cube, with designs available for the glass roof and also body stickers.

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