Nissan held the European unveiling of the all-new Nissan Cube at its London, England, based European design headquarters. The car will go on sale in the primary markets of Western Europe in late 2009. Already an icon in its home market of Japan, the new Cube has been developed as a global model and from early next year, will also go on sale in North America.

Characterised by its rounded-off squared dimensions, it's easy to see how Nissan Cube got its name. Boasting bags of character, Cube also sports an asymmetric rear design, with a wrap-around window at the rear on the passenger side, and a pillar on the driver's side, giving a distinctive, striking design signature which is carried over from the previous generation of Nissan Cube.

More than just unique geometry, however, the new Nissan Cube is also conceived as a totally different take on an automobile - a car that doesn't want to be defined as a car. "Combining unique design with true spaciousness and a warm personality, Nissan Cube will have a unique place on the market," said Simon Thomas, Senior Vice President, Sales and Marketing for Nissan in Europe. "Cube is a vehicle that people of all ages can fall in love with, even if they're not normally interested in cars."

• Evocative Yet Rational
• A "Bulldog in Sunglasses"
• A "Casual Lounge" Interior
• Stress-Free Driving, Room For Personalization
• Petrol and diesel engines for Europe
• Smart simplicity