"Distinctive, enjoyable and adaptable, the Nissan Cube will offer an unmatched sense of 'smart simplicity'. It builds on a Cube DNA of individuality and non-automotive style, and adds an enhanced level of humanistic charm and clever design," said Loing. "We know there will be a community of car-buyers in Europe who will really identify with Nissan Cube and will fall for its practicality, as well as its personality."

Nissan Cube will appeal to customers who perhaps aren't passionate about cars, but are passionate about being individuals. Nissan Cube isn't a fashion statement, it's a mission statement: I'm serious about enjoying my life.

Nissan Cube will offer car buyers something unique, distinctive, friendly and fun - a car as a true extension of its owners' personality.