European Customers
"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.
Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?
Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.
Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.
See also:
How to use the touch screen
● The glass display screen may break if it
is hit with a hard or sharp object. If the
glass screen breaks, do not touch it.
Doing so could result in an injury.
● To clean the dis ...
Nissan vehicle immobilizer system
The NISSAN Vehicle Immobilizer system will not
allow the engine to start without the use of the
registered key.
If the engine fails to start using a registered key
(for example, when interferen ...
Precautions on child restraints
● Failure to follow the warnings and instructions
for proper use and installation
of child restraints could result in
serious injury or death of a child or
other passengers in a sudd ...