European Customers

"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.

Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?

Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.

Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.

    See also:

    Locking with key
    Driver’s side Manual (if so equipped) To lock a door, turn the key toward the front of the vehicle 1 . To unlock, turn the key toward the rear 2 . Power (if so equipped) The power door l ...

    Seat belt extenders
    If, because of body size or driving position, it is not possible to properly fit the lap/shoulder belt and fasten it, an extender that is compatible with the installed seat belts is available that ...

    Appealing Controls
    Inside, the Juke's inventive design is more impressive than its quality; similar money will fetch richer cabin materials in other vehicles, but the Juke does have some tricks up its sleeve. The ce ...