European Customers

"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.

Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?

Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.

Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.

    See also:

    Radio
    With the ignition placed in the ACC or ON position, press the PWR (power)/VOL (volume) knob to turn the radio on. If you listen to the radio with the engine not running, the ignition should be pla ...

    Outside mirrors
    WARNING ● Objects viewed in the outside mirror on the passenger side are closer than they appear. Be careful when moving to the right. Using only this mirror could cause an accident. Use th ...

    Vehicle phonebook
    This vehicle has two phonebooks available for your use. Depending on your phone, the system may automatically download your entire cell phone’s phonebook into the “Handset Phonebook”. For ...