European Customers
"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.
Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?
Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.
Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.
See also:
Control panel buttons ó color screen with Navigation System (if so equipped)
1. ZOOM OUT button*.
2. STATUS button.
3. DEST button*.
4. ROUTE button*.
5. NISSAN controller.
6. INFO button.
7. PHONE button**.
8. + (brightness control) button.
9. OFF brightness control ...
Spare tire (TEMPORARY USE ONLY
spare tire)
Observe the following precautions if the TEMPORARY
USE ONLY spare tire must be used.
Otherwise, your vehicle could be damaged or
involved in an accident:
WARNING
● The spare tire should be ...
Keys
A key number plate is supplied with your keys.
Record the key number and keep it in a safe
place (such as your wallet), not in the vehicle. If
you lose your keys, see a NISSAN dealer for
duplic ...