European Customers
"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.
Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?
Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.
Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.
See also:
Glass
Glass
When cleaning the rear window, it may be easier
to clean if the inside high-mounted stop light (if
so equipped) is removed first.
Be careful when removing the high-mounted
stop light t ...
NISSAN vehicle immobilizer system
The NISSAN Vehicle Immobilizer system will not
allow the engine to start without the use of the
registered key.
If the engine fails to start using a registered key
(for example, when interferen ...
Cleaning
If your windshield is not clear after using the
windshield washer or if a wiper blade chatters
when running, wax or other material may be on
the blade or windshield.
Clean the outside of the wi ...