European Customers

"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.

Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?

Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.

Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.

    See also:

    Power outlet
    Front center console The power outlets are for powering electrical accessories such as cellular telephones. They are rated at 12 Volt, 120 W (10A) maximum. The power outlet in the front consol ...

    Sliding the moonroof
    To fully open the moonroof, push the switch toward 1 . To fully close the moonroof, push the switch toward 2 . To open or close the moonroof part way, push the switch in any direction while the ...

    Windshield-washer fluid
    Fill the windshield-washer fluid reservoir periodically. Add windshield-washer fluid when the low windshield-washer fluid warning light comes on. To fill the windshield-washer fluid reservoir, li ...