European Customers
"The incredible success of our Qashqai compact crossover - we've recently passed half a million sales in Europe alone - has shown that customers are fed up with conventional cars. Nissan Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan's position as a pioneer of crossover in Europe and, indeed, globally," says Simon Thomas.
Nissan Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?
Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women - one third according to Nissan's estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Nissan Juke will have a broad appeal, supporting Nissan's research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.
Sales of Nissan Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Nissan Juke customers will be new to the Nissan brand.
See also:
Vehicle Overview
Nissan added the Murano crossover sport utility vehicle to its lineup in
December 2002. Infiniti, Nissan’s luxury division, soon followed with its FX35
and FX45, two other crossover vehicles tha ...
“Phonebook” (phones with automatic
phonebook download function)
NOTE:
The “Transfer Entry” command is not available
when the vehicle is moving.
For phones that support automatic download of
the phonebook (PBAP Bluetooth profile), the
“Phonebook” com ...
Parking/parking on hills
WARNING:
- Do not stop or park the vehicle over
flammable materials such as dry grass,
waste paper or rags. They may ignite
and cause a fire.
- Safe parking procedures require that
both th ...